Privacy at LX INDIA

Last Updated: [12/01/2026]

LX INDIA operates an online marketplace that enables buyers to discover and purchase products from independent sellers. Operating such a platform requires the handling of certain information so that transactions can be completed reliably, securely, and fairly. This Platform is designed to be a secure and reliable marketplace and we want you to feel confident and comfortable every time you use our Platform.

This Privacy Policy explains how information is handled on the LX INDIA platform, why such handling is necessary, the limits applied to it, and the safeguards in place. It is written to provide users with clarity while preserving the operational flexibility required to run a secure and lawful marketplace.

By accessing or using the LX INDIA Platform, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein.

How information enters the LX INDIA platform

Information reaches LX INDIA through defined and practical channels, each directly connected to how the marketplace functions.

Information you choose to provide

Users provide information when they create an account, place an order, enter delivery details, communicate with customer support, submit reviews, or participate in promotions. This information allows LX INDIA to identify users, act on their instructions, complete transactions, and respond to requests.

Providing this information is voluntary; however, certain features of the Platform cannot function without it.

Information generated through platform use

When users browse or interact with the Platform, certain technical information is generated automatically. This includes device information, session activity, and basic network identifiers. This information is inherent to digital services and is used to maintain system stability, performance, and security.

Information confirmed by sellers and service partners

To complete transactions, LX INDIA receives confirmations from sellers, relating to, order acceptance, dispatch, delivery, returns, or refunds. These confirmations ensure accuracy, accountability, and transparency across the marketplace.

LX INDIA does not collect information outside these operational flows.

Why LX INDIA processes information

Information is processed only where it is reasonably necessary to operate the Platform and deliver the services users choose to access.

In practice, this includes using information to:

• Authenticate users and secure accounts.

• Process, track, and reconcile orders and payments.

• Coordinate fulfilment, delivery, and returns.

• Handle complaints, refunds, and customer support requests.

• Detect, prevent, and investigate fraud, abuse, or security incidents.

• Maintain and improve platform performance and functionality.

• Analyse usage trends to support operational decisions.

• Display advertisements and promotions within the Platform environment.

• Comply with applicable legal, regulatory, and contractual obligations.

Information is not processed in isolation or for purposes unrelated to the operation of the Platform.

When Information Is Shared

LX INDIA shares information only where sharing is necessary to operate the marketplace or comply with legal obligations.

Information may be shared with:

• Sellers, to enable order fulfilment and customer support.

• Payment service providers, to process transactions securely.

• Logistics partners, to deliver, return, or replace products.

• Technology, analytics, or operational service providers supporting the Platform.

• Courts, regulators, or public authorities, where disclosure is required or permitted by law.

Disclosures are limited to the minimum scope reasonably required for the specific purpose involved.

LX INDIA does not treat personal information as a tradable commodity; however, information may be shared as part of legitimate commercial and operational relationships necessary to run the Platform.

Where Information May Be Processed

LX INDIA operates and supports the Platform using systems, service providers, and infrastructure that may be located in India or in other jurisdictions. As a result, information handled through the Platform may be processed or stored outside the user’s country of residence where this is necessary for operational, security, or support purposes.

Where such processing occurs, LX INDIA applies appropriate safeguards designed to ensure that information continues to be handled in a manner consistent with this Privacy Policy.

How Products Are Presented and Promoted on our Platform

LX INDIA is a commercial marketplace, and advertising and promotions form part of how products are discovered and how the Platform sustains itself.

Information such as general browsing behaviour or interaction history may be used to determine which advertisements, offers, or sponsored content appear within the Platform. This is done to improve relevance and measurement of engagement within the LX INDIA environment.

LX INDIA does not guarantee personalised outcomes from advertising. Users may opt out of non-essential promotional communications. Communications that are necessary to complete transactions, manage accounts, or maintain platform security will continue where required.

How LX INDIA Protects Information

LX INDIA treats the protection of information as a core operational responsibility. The Platform applies appropriate administrative, technical, and organisational safeguards designed to reduce the risk of unauthorised access, disclosure, alteration, or loss of information during its handling and storage.

Access to information is restricted on a need-to-know basis. Only authorised personnel and service providers who require access for legitimate operational purposes are permitted to handle such information, and they are subject to confidentiality and security obligations.

LX INDIA also maintains internal processes to identify, assess, and respond to security-related issues that may affect information handled through the Platform. Where such a situation is identified, reasonable steps are taken to review the matter and reduce potential impact, taking into account the nature of the issue and the need to protect the Platform, its users, and business operations. Security practices are reviewed and updated on an ongoing basis to reflect changes in technology, business operations, and risk exposure. These measures are intended to support the secure and reliable functioning of the Platform.

Users acknowledge that no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. While LX INDIA takes reasonable steps to safeguard information, absolute security cannot be warranted in all circumstances.

Cookies and Similar Tools Used by LX INDIA

The Platform uses cookies and similar system tools to ensure reliable and secure operation. These tools support essential features such as session continuity, login functionality, preference retention, shopping cart management, and platform analytics.

Cookies are also used to understand how the Platform is accessed and used in practice. This helps LX INDIA identify technical issues, improve navigation, refine performance, and evaluate the effectiveness of features, including advertisements displayed on the Platform.

Some cookies are necessary for the Platform to function and cannot be disabled without affecting core services. Other cookies support analytics or advertising-related activities. LX INDIA does not use cookies to access personal content stored on a user’s device beyond what is required for these purposes.

Users may manage cookies through their browser or device settings. Limiting cookies may affect the availability or performance of certain features.

How LX INDIA Maintains Platform Integrity

To protect the integrity of the marketplace, LX INDIA reserves the right to monitor platform usage and retain information as reasonably necessary to:

• Investigate suspected misuse, abuse, or security threats.

• Enforce platform policies and applicable laws.

• Resolve disputes and respond to legal claims.

• Protect the rights, safety, and interests of users, sellers, and the Platform.

These measures are essential to maintaining a safe, lawful, and trustworthy marketplace.

How LX INDIA Retains and Preserves Information

LX INDIA retains information only for periods that are reasonably necessary to operate the Platform responsibly and lawfully. Retention decisions are based on defined operational and legal needs, including completing transactions, maintaining accurate records, resolving disputes, enforcing platform policies, and protecting the Platform and its users from fraud or misuse.

Information is not retained indefinitely as a matter of routine. Where information is no longer required for an identifiable operational or legal purpose, LX INDIA takes appropriate steps to delete it.

Requests for access, correction, or deletion of information are reviewed carefully. Certain information may continue to be retained where necessary to preserve transactional integrity, resolve disputes, defend legal claims, or safeguard the Platform and its users.

Your Information and Your Choices on LX INDIA

LX INDIA provides users with reasonable access to account-related information and tools that allow them to review and update certain personal details directly through the Platform. This enables users to maintain accurate information while using LX INDIA services.

Users may submit requests to access, correct, or delete personal information. Such requests are assessed on a case-by-case basis and fulfilled where legally permissible and operationally feasible, taking into account the legitimate needs of the Platform.

Users acknowledge that LX INDIA may be required to retain certain information despite a request for deletion, including where retention is necessary to maintain records, resolve disputes, enforce platform policies, or protect the Platform and its users from fraud or misuse.

Where users opt out of non-essential promotional communications, LX INDIA will respect those preferences. Communications that are necessary for transaction completion, account administration, service continuity, customer support, or security-related purposes will continue where required.

Use by Minors

The Platform is intended for use by individuals who are legally capable of entering into binding agreements. LX INDIA does not knowingly collect personal information from individuals under the age of 18.

If LX INDIA becomes aware that personal information relating to a minor has been provided on the Platform, appropriate steps will be taken to address the matter, which may include deletion or restriction of such information, subject to applicable legal and operational requirements.

Parents or legal guardians who believe that a minor has shared personal information on the Platform are encouraged to contact LX INDIA using the details provided in this Privacy Policy.

Policy updates

This Privacy Policy may be updated to reflect changes in platform operations, technology, or legal requirements. Updated versions will be published on the Platform with a revised "Last Updated” date. Continued use of the Platform constitutes acceptance of the updated policy.